Clear, smart, actionable advice for growing Canadian businesses.
I’m Ryan Gencarelli.
I bring structure and efficiency to your brand and marketing initiatives. I help growing Canadian SMEs turn strategy into action, ensuring seamless execution with clarity and impact.
As a consultant and co-founder of Wild Idea Co., I’ve worked with over 500 Canadian entrepreneurs at various stages of business growth—helping them navigate strategy, operations, and execution with a practical, impact-driven approach.
Personalized strategies to take the next big step.
Get the Advice You Need
I offer one-to-one consulting to help founders and their teams better understand their current challenges, then develop plans to help them break through.
My specialties include brand strategy, marketing, sales, and digital adoption. For early stage businesses, I also provide coaching on the fundamentals of running a business, from first registering your business to securing grants.
Grow Your Brand
Wild Idea Co. is a brand and marketing consultancy helping growing Canadian SMEs turn strategy into action. We bring big-brand expertise with a lean, impact-driven approach—streamlining execution so businesses can scale with clarity and confidence.
Apply for a Grant
I’m an approved digital advisor with the Canada Digital Adoption Program (CDAP) Boost Your Business Technology Grant (since 2022), i.d.e.a. Fund (since 2022) and the Ontario Centre of Innovation’s (OCI) Digitalization Competency Centre (since 2023).
Tap Into a Community
I’ve advised hundreds of entrepreneurs through numerous Ontario Small Business Centres, including: Invest Ottawa (since 2020), Leeds and Grenville Small Business Centre (since 2021) and WEtech Alliance (2022). I’ve helped over 60 businesses grow since launching wild idea co.
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